MAY 2007 – JAN 2018

Marketing Communications Manager

ID Experts, Portland, OR

Identity protection, data breach prevention and response services  

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Strategic Abilities

• Developed programs and campaigns for lead generation and engagement for both B2B and B2C SaaS products

• Managed event planning and execution including booth design, collateral development, special events and success metrics analysis

• Inbound marketing  for both B2B and B2C audiences including direct content strategy, editorial calendar, content editing, brand adherence and style guide development, as well as contract writer management

• Brand integrity, developed and maintained consistent brand style, positioning and product/service value propositions

• Website deployment management – led 3 iterations of a corporate website, including agency management, review and processes of sitemap and wireframe structures, visual design and content creation and editing, and quality assurance for launch

 

Execution

• Created and executed lead generation and nurture programs using best practices as well as metric analysis for quantity and quality of new leads, maintained a 60% engagement rate for the 26,000-valid lead database

• Developed and edited content for marketing collateral, website, sales RFPs and SOWs and blog content for consumers and B2B audiences

• Diverse sales channel support including government agencies, healthcare organizations and cyber insurance carriers

• Coordinated support services with external vendors, designers and digital production firms

• Utilized traditional and new media channels including written collateral, industry events, web content social, and advertising to communicate marketing messages

• Team leadership and management

 

JUNE 2003 – DEC 2006

Director of Marketing

Fountainbleau Management, New Orleans, LA

Multi-family housing across 6 states  

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• Trained and mentored a team of 60 real estate professionals with marketing best practices

• Market research and industry trend analysis

• Traditional marketing campaign coordination

• Radio, television and print advertising

• Special events coordination

• Increased occupancy annually company-wide by 10%

• Increased revenue by $500K with a “Free Rent” campaign

 

FEB 1996 – APRIL 2002

Marketing Communications Specialist, Company Editor

SJI Inc, Larose, LA

Telecommunications conglomerate  

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• Human resources operations, documenting historian, newsletter writing, design, production and distribution

• Collateral development and event management

• Brand development and project management